WHY DESIGN IS HUGELY IMPORTANT TO YOUR MARKETING STRATEGY
PRINT & WEB MATERIALS
We all know design is a main aspect of our brochures, business cards, websites, both in aesthetics and usability. Good design can be the deciding factor for a sale, or a potential client, depending on the type of business you have. It reinforces your image and the message you want to give new clients. When your website is beautifully designed, it gives you a professional and credible image – customers feel safer and more confident in your product and your business.
It’s almost a burden to your business if you are not on social media these days, as it could be the initial resource for customers to look for information about your business or products. It’s important to keep your imagery consistent from your website through to your Facebook page. This keeps your brand recognizable and easily accessible. Keeping your Instagram username, twitter handle and Facebook business name the same, will make life easier for your potential customers.
Even the design of your social media posts and content is important – we know photos and infographics across all platforms get the highest engagement rates out of any type of post, so it’s crucial even the design of a simple Facebook post are well done to make the most of that engagement.
Your content should build an interest or curiosity and drive your users to your site. The design of your content is the first step in building your relationship with your customer.
“Even the best campaign only gets traction if it stands out. It [must] rise above the noise of all the other competing signals from advertisers and content producers. It then [must] catch the attention of the right prospect and hold it. Depending on the goals of your campaign and your target audience, the design required to do this may vary. Does a stark, minimalistic approach resonate with your audience, or is it a flashy, borderline-tacky look and feel that would work best? Whatever it is, great design helps you speak to your prospects in a memorable way, and it stands the best chance of getting your campaign noticed.” – Liz Alton
Your site should then close the sale. It should always be an easy and pleasant experience for your users – otherwise they may bounce off your site at the first sign of difficulty.
Design and marketing go hand-in-hand. A thoughtful, deliberate design reinforces your brands message, tone, vibe and should evoke emotion in its viewers. What are some of your favourite examples of design in marketing?