A FEW TIPS FOR A STELLAR FACEBOOK BUSINESS PAGE
Use your Logo as your Profile picture and create a cover photo without text & that looks good at any size.
Make sure your whole profile is filled to completion including address and business hours. It’s been shown that some users check Facebook for businesses before they check their website, so it’s important to have as much information on there as possible.
Be Careful of Overly Promotional Posts.
Over time, Facebook’s algorithms have changed significantly. Any posts that are overly promotional (Click here, visit them here etc. with a link to an outside page) will get less priority in the news feeds of your fans. This can include giveaways if they’re not promoted. Keep your posts personal and engaging.
Add a Call-To-Action button on your page.
This one seems like a no-brainer, but a call to action eliminates all other decisions and encourages your user to take the step you want them to take. Whether it be a jump to your website, a phone call to your business or whatever action you want, a CTA is the way to do it.
Utilize User-Generated Content
Asking questions, for input or for users to share their experiences on your posts are great ways to increase engagement, and allows you to learn more about your customer.
Advertise and Promote Content
Paid advertisement is always a good idea if you’d like to go that route on social media. It just allows your brand to get more exposure. Boosting posts on Facebook amplifies that specific post to your chosen demographic & audience based on likes, and it shows in the news feed of those users online at the time. Going through Facebook Ads Manager is a bit more comprehensive, but very customizable for your best result.