TOP 3 REASONS WHY YOU REALLY DO NEED A BUSINESS CARD
I’ve had a lot of people ask me lately if I believe they should have a business card and what the benefits of having one are. I have a hard time wrapping my head around this question because I rely so heavily on my business cards for networking and being a mini-showcase of my skills as a Graphic Designer. With everything in our lives becoming so digital, I can see how it might bring this question to mind for many who have transitioned their marketing and networking efforts to the online world. Let me give you the top 3 reasons I truly believe it’s important to have that little rectangle of paper with you wherever you go.
YOU’RE CREATING A POWERFUL FACE-TO-FACE CONNECTION
Think about the act of meeting someone in person. You’ve somehow caught their attention or they’ve caught yours. You will smile, give them your name and shake their hand. At this point, you’ve already started to build a relationship. You’re making a first impression on them and they’re putting a face to who you are. You will likely tell them a bit about yourself, what you do, and before leaving, you will swap business cards. Trusting that the encounter went well, your business card will later be a memory trigger for them which will prompt them to keep you top of mind.
YOU’RE GENERATING BRAND EXPOSURE
If your business card has been properly designed, it should include your logo and brand colours. The paper you’ve chosen should be a nice stock and all the necessary contact information should be present. The individual that receives your card will have taken in all of these elements and have made a mental note of your branding. At the minimum, they will now know what your logo looks like and whether or not you take pride in the promotional materials that you produce for your company. In a nutshell, your card is like a mini portfolio piece.
YOU WILL LOOK PREPARED
There’s nothing worse than showing up at a networking event or meeting someone who may be a prospective client and having to apologize when they ask you if you have a business card handy. Most people are still programmed to ask for your card if they’re interested in connecting with you in the future. If you come empty handed, they may assume you aren’t interested in new business or engaging with them down the road. If you’re not easy to contact, they won’t spend their valuable time trying to track down your info.